Decode — ROI Proposal Builder (Dark / Light)

01 Prospect

Who is this proposal for?

Paste the prospect's website — logo and name auto-populate. Required fields marked.

Company website paste URL or domain

Company name REQUIRED

Region REQUIRED

Buyer team / function

Company logo PNG, SVG or JPG

Upload company logo (PNG or SVG)

Live preview

Prospect preview
appears here

02 Industry & Scale

What does their business look like?

Industry drives which case studies show up. Scale signals appear on the context slide.

Industry REQUIRED

Retail · E-commerce Multi-brand, omnichannel

CPG · FMCG Brands, packaging, ads

BFSI · Fintech Onboarding, UX, brand

QSR · Restaurants Menu, ordering, brand

Auto · Mobility Concept, brand, UX

Telco · Media Brand health, comms

Healthcare · Pharma Patient, HCP, OTC

Other Cross-industry

Brands / BUs in portfolio

Markets / Countries

Headline goal optional

03 Research Footprint

Their research economics today.

These six numbers drive every ROI figure. The math will be shown transparently on the business case slide.

Annual study volume REQUIRED

Quant / yr

Qual / yr

Brand units running this calendar

1

Default 1 = single BU. Increase only if research is genuinely consolidated across BUs.

Current cost per study USD blended

Agency · Quant

Agency · Qual

Decode platform cost USD blended

Decode · Quant

Decode · Qual

Net annual savings

USD 0

vs. current agency baseline

0%

Cost reduction

0×

Studies for same budget

04 Platform Modules

Which Decode capabilities?

Pick what's most relevant for this prospect. Select at least one capability to continue — these drive the platform slide in the proposal.

Consumer Insights

Quant surveys, concept testing, brand health tracking

User Research

IDIs, focus groups, ethnographies, diary studies

AI Creative Insights

Ad & creative testing, brand lift, campaign effectiveness

Multimodal Emotion AI

Facial coding, voice tonality, attention tracking

AI Moderated Research

Auto-moderated interviews at scale, 58-language

Insights Hub

AI Copilot, automated tagging, unified repository

05 Engagement

How will the engagement start?

This frames the two-phase recommendation on the engagement slide.

Pilot priority — brand or use case

Their incumbent vendor optional, for head-to-head

Target rollout brands post-pilot

06 From You

From you — last step.

These details appear on the closing slide. After this, the live proposal renders.

Your name REQUIRED

Enter your full name (at least 2 characters).

Title

Enter your business email REQUIRED

Please use your business email. Personal inboxes (Gmail, Yahoo, Outlook, etc.) are not accepted.

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Your proposal is ready

Click Generate proposal → to see the live render. Use Download PDF when ready to share.

USD 0

Annual savings